We’re for less stress.
We’re calling out parental perfection – and the pressure to achieve it – as the straight up BS (baloney sandwich) it is. For too long parents have been struggling under a false ideal that simply doesn’t exist.
This is the best, hardest job in the world, and as you raise the next generation, we’ll show you the respect you deserve.
- We promise to stand for all kinds of real families and real-life parenting.
- We won’t sugarcoat, pretend things are easy, or show you an ivory-colored nursery with zero barf stains on the rug.
- And we invite other brands, influencers, celebs and judgy bystanders to join us.
What we're doing
We advocate & educate for systemic change.
Babyganics is an ally in action for parental well-being. After all, you can’t take care of others if you don’t take care of you.
We believe in Paid Family Leave.
You too? Sign a pledge to invest in parents here.
We believe in Federally Subsidized Childcare.
Working parents need help. Sign a pledge to support equitable access to childcare here.
Change starts at home.
Our employees take part in generous paid parental leave policies, childcare FSAs and matching funds, and flex hours. Plus we offer professional mental health access and life services like financial, legal and wellness assistance. We’re here for parents. Period.
We team up to make a difference.
The Conscious Kid
Products in action
4,000 cases of hand sanitizer & sunscreen provided to Save the Children
Ongoing donations of diapers & wipes provided to Compass Family Services
…and many more.