NOW-YOU-SEE-IT-NOW-YOU-DON'T

Our new & improved sheer blend mineral sunscreen has you covered.

A man applying sunscreen to his daughter

sunscreen 101

Meet the mineral sunscreen family

We’ve got everyone in the whole
fam covered with our all-mineral
SPF 50 sunscreens.

view sunscreens

The inside story

dermatologist tested. non-allergenic and tear free.

made without PABA, parabens, phthalates, nanoparticles or synthetic fragrance. made without oxybenzone and octinoxate.

as always, cruelty free formulas, not tested on animals.

The 411 on sunscreen

Who should use sunscreen?
Our sunscreen is made for all ages and skin tones. It’s important to remember that babies under 6 months shouldn’t be exposed to the sun—make sure to look for shade and adorable outfits to keep their skin covered.

When to use sunscreen?
Sun exposure happens all year, not just in the warm summer months. Incidental exposure (through windows, on a quick walk, etc.) can still cause sunburns and create skin damage, so be sure to lather up before heading outside!

Let's shine a light on some basic sunscreen terms.

zinc oxide: A mineral ingredient* (derived from zinc) that works as a physical block sunscreen agent.

physical vs. chemical sunscreen: Physical sunscreen, with mineral active ingredients, is designed to sit on top of the skin & physically block UVA/UVB rays.

Chemical sunscreen uses non-mineral active ingredients and is designed to absorb into the skin & dissipate UVA/UVB rays.

UVA/UVB: These types of ultraviolet radiation damage the skin & increase your risk of skin cancer. UVB rays are the main culprit behind sunburn. UVA rays penetrate the skin more deeply and are associated with the effects of aging.

SPF: A.K.A. Sun Protection Factor. This number tells you comparatively how long the sun’s UVB rays will take to redden your skin if you apply the sunscreen (exactly as directed) versus with the amount of time without sunscreen. That means: if you use an SPF 50 product it will take you 50x longer to burn than if you used no sunscreen.

titanium dioxide: A mineral ingredient* (the oxide of titanium) that works as a physical block sunscreen agent.

broad spectrum: This term means a sunscreen product protects your skin from both UVA and UVB rays.

*A mineral ingredient (such as zinc) is an ingredient that is derived from the earth and processed to perform a specific role and enhance a formulation

Made without octinoxate & oxybenzone

We look carefully at local regulations when formulating our sunscreens. As of January 1, 2021, there is a new regulation in the state of Hawaii (Senate Bill 2571) that bans the marketing and sale of non-prescription sunscreens containing oxybenzone and octinoxate. The Hawaii Legislature was concerned about impact of those ingredients on reef health. Our sunscreens are made without octinoxate and oxybenzone. So swim & splash freely.