Our story

As childhood friends, Kevin and Keith had a history of putting their talents together and dreaming big. So their friends weren't surprised when they joined forces years later to bring Babyganics to parents everywhere.

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Kevin’s wife Ali was pregnant with their first, and they were starting to think beyond themselves and more about their baby-to-be. They thought about the world she or he would be entering—not just the bigger world, but also their world: their home.

So they started searching for products that would help them make their entire home a super safe place for their baby to do what babies do—explore freely—without having to worry. They wanted products that weren’t just mindful of the planet, but of babies, too. And they couldn’t find them! By the time Tyler was born, so was Kevin’s big idea: Babyganics.

Since then, the Babyganics family has grown, thanks to the dedicated, inspiring Babyganics employees who share our mission, the exciting research and innovations happening all around us, and support and feedback from more and more new parents every day. It’s all part of how (and why) we create so many products, and how we ensure that every one of them—from home care to skin care, from bath to laundry to sun protection, is made to our baby-focused standards.

Today, we’re a company run by two dads, Kevin and his childhood friend Keith. As entrepreneurs and fathers with five kids between them, they have a shared sense of purpose: to create products that parents can feel great about using around their babies and that they can actually find and afford. Kevin and Keith and the whole Babyganics team come to work every day knowing we’re helping parents everywhere just like ourselves create a world where all babies can happily crawl, splash, touch, wander and satisfy their baby curiosity. We love knowing that every day, new parents like you discover our products and join our mission: to help your babies grow boldly! 

Kevin & Keith & The Babyganics family

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  • Curiosity is a muscle that needs to be flexed.

  • Play is as important as vitamins.

  • Every floor is a playground.

  • Learning that bubbles aren't yummy takes practice.

  • Crawling under tables is groundbreaking baby research.

  • It's never too early to be comfortable in your own skin.

  • A clean highchair table is an acceptable dinner plate.

  • A baby learns a lot from licking a book.

  • Diaper rash is natural. Relief should be, too.

  • There's no telling how far a baby with the right protection can go.

  • Dirty laundry is a sign of life.

  • Love is a germ-free hand.

  • A fantastic diaper will set your baby free.

  • Your baby's skin is a work in progress.

  • A messy bathtime is the sign of a happy baby.

  • Life is long. Babyhood is short. Make it safe and set our babies free.

It's our mission

Then we test the heck out of everything, from the necessary tests to specific additional ones depending on how a product will interact with you and your baby.

At the same time we think long and hard about what we’re packing that product in, considering everything from usability to cost to how it impacts the environment.

Finally, we evaluate every complete batch for pH, odor, color and more, ensuring everything checks out contaminant-free and ready to withstand heat, cold and bright light on its journey from us to you. If a batch doesn’t clear, it doesn’t ship.

The very last step, tuning in to see how we can refine and improve, actually takes the longest because it never really ends.

So if you spot our products out there on the shelves, do us a favor: give them a little thumbs up. They passed every test we could throw at them and we’re confident they’ll pass the most important test of all: yours!

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