Our standards.

As parents, it’s our mission to raise the next generation of healthy, happy babies. That’s our mission at Babyganics, too, and we do it by making products that help families create their own baby-safe world.

This is how we do it:


    1. purpose

    We only create products with purpose.

    We actively review the latest scientific research. We listen to what you need and want to see more of. And because we’re parents too, we’re always inspired by how our own babies explore the world (bonus: when inspiration strikes in the middle of the night, chances are we’re already awake!). Simply put, everything we make has a purpose. Nothing exists “just because.”

    What inspires a new addition to the Babyganics family?

    The latest research

    Thanks to the pediatricians, dermatologists and other hands-on practitioners in our extended family, we're always tuned in to the latest scientific research. If a new study reveals a better way of doing things (or something we should avoid), we want to know about it—and we want you to know about it, too.

    Personal experience

    We’re parents ourselves, so like you, we’re constantly amazed by our babies and the way they explore the world. That can lead to some pretty incredible “what if…” and “a-ha!” moments when it comes to our products.

    Community feedback

    The families that make up the Babyganics community are our greatest resource (and our reason for being!), so when it comes to product development, you better believe we’re all ears.


      2. values

      We’re all about having it all.

      Our goal is to create products that parents feel good about using around their babies and that work in their homes and that they can actually find and afford all while keeping our impact on the planet in mind.

      For every product we make, we balance:

      Safety

      Is this product safe to use around babies?

      We create products that help parents care for their babies. If one of our products doesn’t help in that effort, we simply don't make it.

      Accessibility

      How can we make this accessible to parents?

      Parents shouldn't have to go on a treasure hunt for the products they can confidently use around and on their babies. We work hard to price our products within reach and get them stocked where families can find them.

      Effectiveness

      If our products don’t work well, why would parents use it?

      We formulate products that do what they say they'll do, always keeping babies in mind, and continue to do it reliably over time.

      Sustainability

      Can we produce and package in a way that is responsible to this planet we share?

      We always look for readily available, attainable ingredients and packaging solutions with consideration for their environmental impact.


        3. formulation

        We put a lot of thought into what we do (and into what we do not do).

        Formulation is about more than just a product’s “recipe.” The ingredients we choose (and the ones we don’t), the box, tube, or bottle we select for our formulas, and the kind of packaging material we use all play a role in creating our best possible product.

        How we formulate our products:

        Ingredient selection

        We always start with plant-based ingredients, organic when practical, as well as carefully chosen synthetics or preservatives needed to create the kind of formulas that work effectively and that parents can feel good about using around their babies.

        Our no's

        Our list of "never use" ingredients come from sources such as EU, Canada and US lists of ingredients to avoid and refers to industry standards like NPA and EWG. We always ask "Is this something we'd confidently use around or on our babies?" If you see it on the shelf, the answer was "yes."

        Usability design

        When we design packaging for our products, we consider how they'll be used in real life and how we can make that experience easier for parents. (Self foaming shampoo & body wash to make bath time easier? Yes, please!)

        Packaging

        All babies deserve to grow up in a world and a planet that others have thoughtfully taken care of. So we look for ways to use recyclable, recycled or sustainable packing materials (without sacrificing efficiency and affordability).


          4. testing + review

          Testing 1, 2, 3 (4, 5, 6…)

          We thoroughly test every product we create to make sure that the product is safe to use on and around babies.

          We put our products through the tests that are absolutely necessary AND those that go above and beyond what’s technically required depending on how a product will interact with you and your baby.

          Since we make such a variety of products, many of which require unique tests, you can bet we’ve got a pretty comprehensive list!

          One last double-triple check.

          We test every single batch of every single product before it leaves our hands and makes its way to you. Specifically, we test for microbes, color, odor, appearance, pH, consistency and more. If it doesn’t pass, it doesn’t ship. When it comes to babies, there’s no grey area!

          We always test for:

          Formula stability

          Stability tests let us know that our finished formulas will work the way they should, even after they've been exposed to bright light, heat or cold on their journey from us to you.

          Batch microbial testing

          We conduct microbial testing on each batch of our products to be sure there's no sign of sneaky microbes or bacterial growth.

          Preservative safety + effectiveness

          When we use preservatives, we make sure they are appropriate to use around babies and help our products resist contamination so they stay that way over time.

          Product efficacy

          It may seem obvious, but after all is said and done, making sure a product does what it should is an absolute must.

          Depending on the product, we also test for:

          • Skin irritancy
          • Eye stinging
          • FDA compliance*
          • OTC efficacy*
          • SPF value
          • Broad spectrum testing
          • Water resistance
          • Toxicology review
          • Photo toxicity
          • Skin barrier function repair
          • Efficacy of skin moisturization

          * Specifically for over-the-counter products.


          5. refinement

          When it comes to our products, the end is just the beginning.

          You know how you’re always looking for ways to help your baby keep developing and be the best they can be? We look at our products the same way. We’re always reviewing the latest science and research behind new ingredients and packing materials to enhance our products and make them even better.

          What inspires us to evolve or improve something we make?

          The latest research

          While we always stand behind our products, we never stop looking for ways to improve. Even after a product is "finished," we're actively reviewing new scientific research for ways to advance or evolve it. As the availability of ingredients grows, we continue to improve our formulas because we are on this journey together and as parents always want to do the best for our babies.

          Community feedback

          We consider the families in our community our greatest resource, so we take feedback seriously&em;and we act on it. Providing better choices for babies (and the parents who love them!) is an ongoing effort and commitment we continue to make every single day.

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