Despite our many ‘don’ts’ we don’t come from a place of ‘no.’ Really, the best way for all of us to help babies develop and thrive is to focus on the ‘yes's’. How can we add value to you and your baby’s world? What can we add that will better nourish, protect, soothe or clean?
The answers are found in ingredients like NeoNourish®, our special blend of 100% natural seed oils that goes into our products that touch your baby’s skin. It’s why we use Orange Blossom in our night time formulas to relax your baby. And our soothing, calming ingredients like Colloidal Oatmeal, Olive Oil, Shea butter, Aloe and Vitamin E. So, yeah, our ‘don'ts’ mean our products are tested and proven to be non-irritating and the kind of product you’d feel good about using around or on your baby. But our ‘do's’ mean our products are also gentle, nourishing, moisturizing, cleansing, soothing, rash-reducing, healing, stain-removing, grease-cutting, clean-rinsing, broad spectrum, super-protective, absorbent and a really good value. So, yeah, do remember the ‘don'ts’. But don’t forget the ‘do’s.”